Creative Media
AI Video And Prompt Engineering
This course takes students from complete beginners to confident AI content creators, covering everything from prompt engineering and AI image/video generation to storytelling, voic
About this Course
Course Overview
This course takes students from complete beginners to confident AI content creators, covering everything from prompt engineering and AI image/video generation to storytelling, voiceovers, editing, and producing professional, portfolio-ready AI videos and ads.
Course Outline
- What AI video is and how it works
- Traditional vs. AI-powered video production
- AI video workflow (idea → output)
- Industry applications: marketing, entertainment, education, e-commerce
- Overview of popular AI tools (Runway, Pika, Sora, Kling, etc.)
- Prompt structure: subject, action, setting, style
- Effective prompting techniques & common mistakes
- Camera angles & movements (pan, zoom, tracking shot)
- Composition, lighting & cinematic styles
- Text-to-image generation basics
- Reference images & character/style consistency
- Assignment: Choose a niche/product and generate 5 AI images with consistent character/style. Submit the prompts used for each.
- Image-to-video conversion & motion prompts
- Camera movement & scene animation
- Text-to-video generation
- Maintaining visual consistency across scenes
- Different video styles: realistic, animated, cinematic
- AI-assisted scriptwriting (ChatGPT/Claude)
- Writing strong hooks (first 3 seconds rule)
- Story flow & narrative structure
- Scene breakdown & storyboard planning
- Assignment: Write a 30-second video script (hook + story + CTA) and create a scene-by-scene storyboard.
- AI voiceover tools (ElevenLabs & others)
- Voice selection: tone, accent, emotion
- Voice cloning concepts & ethics
- Generating AI background music
- Sound effects & lip sync techniques
- Audio enhancement & mixing basics
- Editing fundamentals & timeline basics
- Captions & subtitles (auto-generation)
- Transitions, effects & syncing music/voice
- Assignment: Using the Week 2 script/storyboard, generate a voiceover, add music/SFX, and prepare a roughcut edit
- Short-form content strategy: reels, shorts
- Product promotional videos & social media ads
- Hooks, CTAs & vertical video formats
- Platform-specific tips (Instagram, TikTok, YouTube Shorts)
- Guided Project: Full production from Idea → Script → Storyboard → Images → Video → Voiceover → Music/SFX → Editing
- Final Project: Every student produces one complete, polished 30–60 second AI video, presents it to the class, receives detailed feedback, and gets certification along with a portfolio-ready piece.
- 2 AI-generated images/scenes with consistent style
- 1 AI video script + storyboard
- 1 AI voiceover practice session
- 1 AI video editing practice session (captions, transitions, sync)
- 5 prompt-writing exercises
- 1 short-form ad/reel concept
