Digital Marketing

Digital Marketing

"Join our Digital Marketing course in Faisalabad to enhance your online presence and drive results with strategic solutions".

Digital Marketing

About this Course

In today's digital landscape, where businesses strive to connect with their target audience, digital marketing has emerged as a critical strategy. Digital Marketing Course in Faisalabad. The demand for skilled digital marketers is soaring, and recognizing this trend, EDIFY College of IT in Faisalabad, Pakistan, offers a comprehensive digital marketing course. As a Platinum member of the British Council, EDIFY College provides students with an opportunity to learn an array of essential skills in digital marketing, including social media marketing, Google Analytics, email marketing, content marketing, freelancing, SEO, and much more. Let's explore how this spectacular course can help individuals thrive in the ever-evolving world of digital marketing.

The Growing Demand for Digital Marketing:
In recent years, digital marketing has become a key driver of business growth and success. With the increasing reliance on the internet and digital platforms, companies are shifting their focus to online marketing strategies. The ability to connect with target audiences, build brand awareness, drive traffic, and generate leads has never been more crucial. As a result, the demand for skilled digital marketers who can navigate the complexities of the digital landscape has skyrocketed, making digital marketing one of the most sought-after courses in the world.

EDIFY College of IT: A Premier Institution:
As a Platinum member of the British Council, EDIFY College of IT has established itself as a reputable institution offering high-quality education in Faisalabad, Pakistan. The college's commitment to providing excellence in education is reflected in its comprehensive digital marketing course. EDIFY College's program is designed to equip students with the knowledge, practical skills, and industry insights required to succeed in the dynamic field of digital marketing.

Skills Covered in the Digital Marketing Course:
The digital marketing course at EDIFY College of IT covers a wide range of skills that are essential for thriving in today's digital landscape. Here are some of the key skills included in this spectacular course:

1. Social Media Marketing: Students will learn how to leverage social media platforms to create impactful marketing campaigns, engage with target audiences, and build a strong online presence. They will gain expertise in social media strategy, content creation, community management, and social media analytics.

2. Google Analytics: Understanding and analyzing website data is crucial for optimizing digital marketing efforts. Students will learn how to navigate Google Analytics, interpret data, track website performance, and make data-driven decisions to improve marketing strategies.

3. Email Marketing: Effective email marketing is a powerful tool for nurturing leads and driving conversions. Students will learn how to create compelling email campaigns, build subscriber lists, automate workflows, and measure email campaign success.

4. Content Marketing: Content is at the heart of digital marketing success. Students will explore the principles of content marketing, including content strategy, creation, distribution, and promotion. They will develop skills in producing engaging and relevant content that resonates with target audiences.

5. Freelancing: The digital marketing course at EDIFY College also equips students with freelancing skills. They will learn how to establish themselves as freelancers, find clients, negotiate contracts, manage projects, and build a successful freelance career in digital marketing.

6. Search Engine Optimization (SEO): SEO is an essential component of digital marketing. Students will gain a deep understanding of SEO techniques, including keyword research, on-page and off-page optimization, link building, and SEO analytics.

Why Choose EDIFY College of IT?
EDIFY College of IT is the ideal choice for individuals seeking to master digital marketing skills for several reasons:

1. Industry-Experienced Faculty: The digital marketing course is taught by industry professionals with extensive experience in the field. The faculty brings real-world expertise and insights, ensuring students receive practical and up-to-date knowledge.

2. Practical Approach to Learning: The course emphasizes hands-on learning, providing students with ample opportunities to apply theoretical concepts in practical scenarios. Projects, case studies, and interactive sessions enable students to develop practical skills.

3. Industry-Relevant Curriculum: The curriculum is designed to align with the latest industry trends and best practices. Students are equipped with the knowledge and skills that are in high demand in the digital marketing job market.

4. British Council Platinum Membership: As a Platinum member of the British Council, EDIFY College of IT maintains high standards of education and quality. Students benefit from the college's association with this prestigious organization.

5. Career Support: EDIFY College of IT provides career support services to students, including resume building, interview preparation, and job placement assistance. The college maintains strong connections with industry professionals, increasing students' chances of securing internships and job opportunities.

Digital marketing has become a cornerstone of success in the modern business landscape. EDIFY College of IT, as a Platinum member of the British Council, offers a comprehensive digital marketing course that equips students with the skills and knowledge required to thrive in this dynamic field. From social media marketing and Google Analytics to email marketing, content marketing, freelancing, and SEO, this spectacular course covers the essential skills needed to excel in the world of digital marketing. With industry-experienced faculty, a practical learning approach, an industry-relevant curriculum, and career support services, EDIFY College of IT stands out as an excellent choice for individuals seeking to master digital marketing and launch a successful career in the field.

Course Outline

  • Overview of major social media platforms
  • Importance of social media for businesses
  • Setting goals and objectives for social media marketing
  • Creating compelling profiles on major platforms
  • Optimizing profile images, bios, and contact information
  • Understanding algorithms and optimizing content for visibility
  • Content creation best practices
  • Developing a content calendar and strategy
  • Engaging with the audience: responding to comments, DMs, etc
  • Creating business accounts on Facebook and Instagram
  • Introduction to Meta Business Suite for managing multiple accounts
  • Utilizing Meta Business Suite for analytics and insights
  • Understanding ad formats and objectives
  • Ad targeting options and audience segmentation
  • Creating effective ad copy and visuals
  • Advanced ad strategies: A/B testing, lookalike audiences
  • Budgeting and bidding strategies
  • Analyzing ad performance and optimizing campaigns
  • Reviewing successful case studies in social media marketing
  • Creating a portfolio showcasing learned strategies and campaigns
  • Presenting and discussing portfolios for feedback and improvement
  • How search engine work and Crawler, Indexer, Query
  • • Diff b/w on-page & off-page
  • What is Keyword
  • Type of keywords
  • Difference between keywords and query
  • What is Search intent
  • Keyword Research
  • Reverse Engineering
  • Rank page on multiple keywords
  • Optimize page for more keywords
  • Submit website in Google Search Console
  • Google analytics & Tag manager
  • On-page factor
  • Meta title & Meta description
  • Perfect page title
  • Internal Links & External Links
  • Importance of Internal Links & External Links
  • Internal SEO ( CONTENT WRITING )
  • Affiliate Marketing ( Guide )
  • Heading Tags
  • Importance of Heading Tags
  • Creation of Heading Tags
  • Target Keywords in Heading Tags
  • SEO friendly URL
  • Alternate tag (Alt tag) for images
  • How to write Alternate tag
  • Intro to SEO Quack and Moz Bar
  • What is DA, PA, DR, UR
  • What is Pogo sticking
  • What is Bounce rate
  • Causes of Pogo sticking
  • Difference between Pogo sticking and Bounce rate
  • Mobile friendly website
  • How to check website Mobile friendliness
  • What is Backlinks
  • Types of Backlinks
  • Difference between Do-follow and No-follow Backlinks
  • Which back link is ignored and why
  • Right way to create powerful Backlinks
  • Create high Authority Backlinks
  • Difference between Link earning and Link building
  • Link Value
  • Link Evaluation
  • Link expired
  • Link Importance
  • Content Marketing and Guest posting ( IN DETAIL )
  • E.A.T Algorithm
  • Crawl Budget
  • Optimization of crawl budget
  • Concept of Local SEO
  • Implementation of Local SEO
  • Robots.txt file
  • Creation of Robots.txt file
  • What is Sitemap
  • Types of Sitemap
  • Creation of Sitemap
  • Canonical Tag
  • Uses of Canonical Tag
  • Creation of Canonical Tag
  • SSL certificate
  • Types SSL certificate
  • Schema Markup
  • Definition and purpose
  • Importance of online advertising
  • Overview of Google AdWords platform
  • Creating an AdWords account
  • Choosing campaign goals and objectives
  • Selecting targeting options
  • Setting budget and bid strategies
  • Importance of keyword research
  • Tools for keyword research
  • Organizing keywords into ad groups
  • Writing compelling ad copy
  • Text ads
  • Image / Video ads
  • Responsive ads
  • Ad extensions (e.g., sitelinks, call extensions)
  • Monitoring performance metrics
  • A/B testing ad variations
  • Adjusting bids and budgets
  • Ad scheduling and targeting adjustments
  • Quality Score and its impact on ad ranking
  • Introduction to online display advertising
  • Google Display Network (GDN)
  • Types of display ad formats
  • Targeting options for display ads
  • Design principles for display ads
  • Best practices for ad creative
  • Ad copy and messaging strategies
  • Ad dimensions and file formats
  • Remarketing campaigns
  • Audience targeting options
  • Custom intent and affinity audiences
  • Tracking conversions and goals
  • Analyzing campaign data and metrics
  • Optimization techniques for display ads
  • Split testing and continuous improvement