Micro Degree Program
Micro Degree Program (Digital Marketing with AI)
Edify College of IT presents the 1-Year Micro-Degree Program in Digital Marketing with AI, a cutting-edge course designed to equip students with advanced digital marketing skills i
About this Course
Edify College of IT presents the 1-Year Micro-Degree Program in Digital Marketing with AI, a cutting-edge course designed to equip students with advanced digital marketing skills integrated with AI technologies. This program focuses on practical training in social media marketing, SEO, Google Ads, and AI tools, ensuring 100% industry readiness.
Course Outline
- Introduction to Social Media Marketing
- Social Accounts Optimization
- Organic Growth Strategies
- Accounts Creation & Meta Business Suite
- Weekly Assignments and Mini Projects
- Facebook & Instagram Ads - Part 1
- Facebook & Instagram Ads - Part 2
- Building a Social Media Marketing Portfolio
- Intro to SEO
- Keyword Research and Optimization
- Weekly Assignments and Projects
- Google Search Console
- On-page SEO
- SEO Chrome Extensions
- Off-page SEO (Backlinks)
- Local SEO
- Technical SEO
- Introduction to Google AdWords
- Setting up a Google AdWords Campaign
- Final Capstone Project: Comprehensive Digital Marketing Campaign
- Freelancing Skills: Upwork, Fiverr, and LinkedIn Optimization
- Communication Skills & Spoken English
- Job interview Preparation Sessions
- Job Placement Training (Resume Building, Interview Preparation)
- Internship Opportunities and Industry Exposure
