Digital Marketing

The Ultimate SEO

"Boost your site's visibility with our SEO Course in Faisalabad. Learn expert techniques to rank higher in search engines & drive organic traffic."

Search Engine Optimization

About this Course


In today's digital age, where businesses strive to gain visibility and reach their target audience,  (SEO) has emerged as a critical tool. Search Engine Optimization Course in Faisalabad It allows websites to enhance their online presence, attract organic traffic, and ultimately increase conversions. Recognizing the immense demand for SEO expertise, EDIFY College of IT in Faisalabad, Pakistan, has taken a proactive approach by offering a comprehensive SEO course. With a curriculum encompassing technical SEO, on-page optimization, off-page strategies, and much more, this course equips students with the skills required to excel in the competitive world of digital marketing.

The Rising Demand for SEO:

SEO has become an integral part of any successful online marketing strategy. As businesses aim to rank higher on search engine result pages (SERPs), the need for skilled professionals who can navigate the complexities of SEO has skyrocketed. Search engines are continually evolving, and staying ahead of the game requires a deep understanding of algorithms, keyword research, content optimization, and link-building strategies. Consequently, the demand for SEO experts has surged, making it one of the most sought-after courses in the world.

EDIFY College of IT: Meeting the Demand:

Located in Faisalabad, Pakistan, EDIFY College of IT has recognized the immense potential of SEO and has taken the initiative to bridge the skill gap in this field. By offering a comprehensive SEO course, EDIFY College equips students with the necessary knowledge and practical skills to excel in the digital marketing industry. This institution prides itself on its commitment to providing quality education and ensuring that students are well-prepared for the job market.

Skills Covered in the SEO Course:

The SEO course at EDIFY College of IT is designed to provide students with a comprehensive understanding of the various aspects of search engine optimization. Here are some of the skills covered in this spectacular course:

1. Technical SEO:

Students will learn the technical aspects of website optimization, including website structure, crawlability, indexability, and mobile responsiveness. Understanding these technical elements is vital for ensuring that websites are search engine friendly and can be easily indexed and ranked.

2. On-Page Optimization:

This module focuses on optimizing website content, meta tags, headings, and URL structures. Students will gain expertise in keyword research, content creation, and on-page factors that influence search engine rankings.

3. Off-Page Strategies:

Building high-quality backlinks and establishing a strong online presence is a crucial part of SEO. Students will learn effective link-building techniques, social media optimization, and strategies to enhance a website's authority and credibility.

4. Analytics and Reporting:

The ability to measure and analyze SEO efforts is essential for optimizing strategies and achieving desired outcomes. Students will gain proficiency in using analytics tools to track website performance, monitor rankings, and generate insightful reports.

5. Local SEO:

With the increasing emphasis on localized search results, understanding and implementing local SEO strategies have become paramount. Students will learn techniques to optimize websites for local searches, including Google My Business optimization and local citation building.

Why Choose EDIFY College of IT?

EDIFY College of IT stands out as an ideal institution for those aspiring to master SEO skills due to the following reasons:

1. Experienced Faculty:

The SEO course is taught by industry experts with extensive experience in digital marketing and search engine optimization. They bring a wealth of knowledge and practical insights to the classroom.

2. Practical Approach:

The course emphasizes hands-on learning, providing students with ample opportunities to apply theoretical concepts in real-world scenarios. Projects, case studies, and interactive sessions ensure that students develop practical skills.

3. Industry-Relevant Curriculum:

The curriculum is designed to align with the latest industry trends and best practices. Students are equipped with up-to-date knowledge and skills that meet the demands of the ever-evolving SEO landscape.

4. Placement Assistance:

EDIFY College of IT has a dedicated placement cell that assists students in securing internships and job opportunities. The institution maintains strong connections with industry professionals, enhancing students' chances of entering the workforce successfully.


In the digital era, SEO has become a driving force behind online success. EDIFY College of IT in Faisalabad, Pakistan, is taking a proactive approach to meet the rising demand for SEO expertise. By offering a comprehensive SEO course covering technical aspects, on-page and off-page strategies, and more, EDIFY College is equipping students with the skills required to excel in the competitive world of digital marketing. With experienced faculty, a practical approach to learning, and a curriculum designed to align with industry requirements, EDIFY College of IT stands out as a premier institution for individuals seeking to unleash the power of SEO.

Course Outline

  • How search engine work and Crawler, Indexer, Query
  • Diff b/w on-page & off-page
  • • What is Keyword
  • Type of keywords
  • Difference between keywords and query
  • What is Search intent
  • Keyword Research
  • Reverse Engineering
  • Rank page on multiple keywords
  • Optimize page for more keywords
  • Submit website in Google Search Console
  • Google analytics & Tag manager
  • On-page factor
  • Meta title & Meta description
  • Perfect page title
  • Internal Links & External Links
  • Importance of Internal Links & External Links
  • Internal SEO ( CONTENT WRITING )
  • Affiliate Marketing ( Guide )
  • Heading Tags
  • Importance of Heading Tags
  • Creation of Heading Tags
  • Target Keywords in Heading Tags
  • SEO friendly URL
  • Alternate tag (Alt tag) for images
  • How to write Alternate tag
  • Intro to SEO Quack and Moz Bar
  • What is DA, PA, DR, UR
  • What is Pogo sticking
  • What is Bounce rate
  • Causes of Pogo sticking
  • Difference between Pogo sticking and Bounce rate
  • Mobile friendly website
  • • How to check website Mobile friendliness
  • What is Backlinks
  • Types of Backlinks
  • Difference between Do-follow and No-follow Backlinks
  • Which back link is ignored and why
  • Right way to create powerful Backlinks
  • Create high Authority Backlinks
  • Difference between Link earning and Link building
  • Link Value
  • Link Evaluation
  • Link expired
  • Link Importance
  • Content Marketing and Guest posting ( IN DETAIL )
  • E.A.T Algorithm
  • Crawl Budget
  • Optimization of crawl budget
  • Concept of Local SEO
  • Implementation of Local SEO
  • Robots.txt file
  • Creation of Robots.txt file
  • What is Sitemap
  • Types of Sitemap
  • Creation of Sitemap
  • Canonical Tag
  • Uses of Canonical Tag
  • Creation of Canonical Tag
  • SSL certificate
  • Types SSL certificate
  • Schema Markup